“By 21 years of age, many males will have spent over 10,000 hours immersed in onlineer gaming.”
Source: McGonigal, Reality is Broken

Gartner’s research estimated that more than 70% of Global 2000 companies would offer at least one gamified application by the end of 2014, although not all effectively.


Source: Gartner, 2011 industry research

How does Gamification enhance learning?

Successful learning is a combination of three elements:

  • 70% from real-life and on-the-job experiences, tasks, and problem solving
  • 20% from feedback and from observing and working with peers and role models
  • 10% from formal training

As we note from this, gamification can provide an effective approach to enhancing learning. This is on account of these inherent features:

  • It evokes friendly competition.
  • It provides the learners with a sense of achievement.
  • It provides an engaging learner experience leading to anticipated behavior change.
  • It encourages learners to progress through the content, motivate action, and eventually influence behavior.

6 Benefits of Gamification in eLearning

  1. Better learning experience.