Media agencies have small but much creative team that develops methods of researches, tools, trading tactics and serves in the agency offices. What media agencies offer is the newest techniques they develop. As you probably know, when entering a new market, researches and customer information is missing. The idea of the media agencies is to provide this information as using many new techniques.
Nowadays, media agencies have much positive development. The global growth rate of the investments in advertising constantly increases. Advertisements are the main way to manipulate the audience and that’s why they are widely used. But without the help of the media agencies, advertisings https://famemedia.vn cannot be so effective. All advices and useful information that they provide to the customers help them choose the best media and have success in advertising.
Usually, there appears the question: which has a more important role in the success of a campaign-media planning department or creative department of a media agency? Both departments are very important. In developed markets the advertiser, media agency and creative department work together at least in the development of the assignment in order to create common ideas which to include in the plan. No matter if the creative department is quite good, it cannot work without department for media planning. And vice versa-you may suggest ridiculous media plans for good creative department and in this way to lose.